Digital transformation for the many people: launching IKEA place
Part necessity, part business acumen, the future shopping experience at IKEA will reach far beyond a big, blue retail box.
IKEA is currently exploring new technologies to advance their goal of “a better everyday life for the many people.” The launch of IKEA Place, their augmented reality app that allows you to virtually place 3D furniture in any space, was an important milestone in IKEA’s digital transformation and the adoption of AR around the world.
72andsunny will share the journey from early days of development through naming, launching on iOS and Android, communicating the utility of augmented reality to a fresh audience and connecting AR with IKEA’s company mission. During this talk, we’ll also look forward and discuss where the most-downloaded non-game AR app could go from here.
Launching IKEA Place
Storytelling, Technology, and Digital Transformation
New technology, new behaviors, new messages
Adoption vs Innovation